This guide offers step-by-step instructions for growing your art brand and attracting the right audience. In this competitive online space, it is important to focus on steady, meaningful growth rather than chasing "viral" content, prioritizing quality over quantity.
Here are 5 effective methods to gain your next 500 followers and boost sales, even with a small, engaged audience. These adjustments all enhance clarity and improve flow, but the last might be the most important. Let me know if this works for you!
If you need more guidance join the TTAD Marketing Club for monthly tutorials and support.
1. Identify Your Ideal Customer
The key to a successful online strategy is understanding precisely who you aim to connect with. Begin by developing a comprehensive profile of your ideal customer. Consider questions such as:
• What is their age range, gender, and location?
• What are their hobbies, interests, and values?
• What is their lifestyle like? How do they spend their time
and money?
• What are their priorities?
• Why would they purchase art? (e.g., for home décor, gifts, personal
collection)
• How does my art enhance their life? How does it align
with their lifestyle and values?
This detailed customer persona will influence everything you do—from the content produced to how you engaged with potential customers.
Tip: Be as specific as possible. The better you understand your ideal customer, the easier it will be to create content that attracts and connects with them.
(Answer these questions and be prepared to share in the next live session or send via email)
2. Optimize your profile to attract your audience
Next, you should optimize your page to ensure it would instantly appeal to the audience you wanted to attract.
Profile Picture: Use a clear visible image that reflects your artistic identity.
Bio: Your bio should be clear, bullet-pointed and use language that
would resonate with your target audience. It should communicate:
Who you are (an artist who specializes in mini-abstracts)
What your art is inspired by and what it communicates (for the floral lovers)
A call to action (e.g., shop here / buy paintings / shop
prints)
Highlights:
Arrange your highlights so that visitors to your page can easily locate key information about your art and yourself. Create one highlight that delves deeper into your art, a highlight that help people grasp your value and read your personal story (which also influences your art), and an additional highlight that explains how to purchase from you. This approach allows new visitors to quickly understand your style, offerings, and personality, motivating them to follow or even make a purchase.
Alternatively, you can pin posts that contain this info as well to achieve the same thing
Tip: Avoid striving for perfection. These elements need regular updates, and it’s perfectly fine to go with your best ideas for now; if you later feel like revising everything, feel free to make the necessary changes.
3. Commit to a Posting Schedule
Maintaining consistency online is essential, particularly when you're aiming for growth. You should stick to a manageable posting schedule to boost your visibility and engagement:
30 Days of Daily Content
For the initial 30 days, aim to share a new video every day. Videos are the most effective way to connect with an organic audience online. Accounts that post regularly are favored by Instagram's algorithm, increasing the likelihood of being seen by new viewers.
Content Ideas
Combine content that showcases your artistic process (such as brushwork videos, complete painting journeys, new art reveals, behind-the-scenes footage, and finished pieces) with personal insights (sharing snippets of your life, discussing your inspirations, and reflecting on your values and the motivations behind your art). As artists, our literal journey makes for easy content. Just capture what you are already doing and add text. I promise you, it's not that hard.
Incorporating trending music and relevant hashtags can extend the reach of your posts.
After the 30 Days
After the initial month, reduce your posting frequency to 3-4 times per week. It’s crucial to avoid burnout while maintaining a consistent posting rhythm that suits you.
Tips for Success
Tip 1: Don’t worry about achieving perfection. Social platforms values authenticity, so prioritize creating engaging and genuine content over meticulously refining every post.
Tip 2: Utilize hooks that resonate with your target audience to encourage them to keep watching. Keep your videos concise and visually appealing.
✅ Seeking those who can’t live without the sound of sea waves
✅ Nostalgic art for 90s kids
✅ This painting explores the joys and challenges of motherhood
Tip 3: Don’t hesitate to share more personal content alongside your art. Online users are not just looking to make purchases; they seek interesting personalities to follow. Leverage this by attracting your ideal audience through your personal brand. Experiment with various content ideas, observe patterns, and once you identify what resonates best with your audience, incorporate more of those concepts into your future content.
4. Engage your audience
While stories, and posts like pics and carousel may not directly attract new followers, they play a crucial role in your growth. They help maintain the engagement of your hard-earned audience. High levels of interaction with your stories contribute to the overall performance of your account and serve as an effective method for nurturing your audience and driving sales.
You can utilize stories to share:
Your favorite things: pets, books, food, your outfit, sunsets. This is an easy way to feel more relatable to your audience
Behind-the-scenes content: Provide a glimpse into your workspace, your creative process, or how you prepare your materials.
Daily updates: Offer insights into your personal life, such as your morning routines or current events, along with your thoughts and feelings about them, including your reflections on topics related to your art and the inspiration behind it.
New artwork: Showcase your latest creations and share the stories and inspirations that influenced them.
Personal connections: Engage with your followers on a deeper level by sharing more about yourself and the journey that led you to create the art they admire today.
Polls and Questions: Solicit opinions or ideas—not just about art. This not only engages your audience but also makes them feel part of your creative journey.
Tip: Aim to post Stories daily, even if it's something simple or just 1-2 slides.
Stories enhance your visibility in your followers’ feeds and foster a sense of connection.
On lazy days, don't lose consistency. Share a carousel of favorites, work in progress, unfinished pieces or close ups.
5. Don't give up!
Focusing on slow, steady growth with an engaged audience yields more meaningful results than chasing virality. Your followers represent potential buyers who value your art. Understand your audience, maintain consistent high-quality content, and invest in strategic promotions to build a loyal following and customer base, even with fewer followers.
Always analyze your content's performance. If it’s not working, rethink your approach. Don’t persist without results; adapt and try something new.
Observe successful accounts on online, learn from their interactions, and notice trends to improve your own content. Understanding what engages you versus what you skip is key to learning.
Stay persistent! The journey can be challenging and requires patience. If you're starting from scratch, remember that creativity takes time, much like building fitness. Keep going, and you will see improvement!
If you need more guidance join the TTAD Marketing Club for monthly tutorials and support.
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